Do you ever stop and think about the number of business emails that are sent everyday? Well, industry statistics show that in 2006, there were 6 TRILLION non-spam emails sent by business email users. Yes look again 6 TRILLION. And the more important question is how many of those business emails actually get delivered to the intended receiver? I did not find that answer, but I did learn that industry statistics show that 75% of daily emails are spam.
Your Strategic Thinking Business Coach certainly believes you need to be aware of the state of email sending and delivering so you can more effectively use email and increase the probability that your email does get delivered to the intended recipient. Your Strategic Thinking Business Coach has some advice to share that will help you improve the deliverability of your business emails. That advice includes the following twelve (12) tips.
Tip #1: Always use a recognizable name in the From section of your email message. Many business people will use the From name as a screening tool to determine if they will open or delete the email. Therefore, it is imperative that you use a name that the recipient will readily recognize. This could be a persons name or a company name.
Tip #2: Always ensure that the Subject line in your email is very clear regarding what the email is about and includes anything that will help the recipient recognize the legitimacy of your email.
Tip #3: Research the words to avoid in the Subject line of your emails and then be diligent in your efforts to avoid the use of those words.
Tip #4: Commit to making the content of your emails relevant. Only send information that is helpful to the recipient.
Tip #5: Be diligent in keeping your email addresses up to date. Remove the defunct and the nonexistent addresses.
Tip #6: Offer a confirmed opt-in which is a guaranteed way to know that the people on your mailing list really do want to be on your list.
Tip #7: Research the words and phrases on a hosts banned phrase list.
Tip #8: Ensure that the Reply To address is the same as the From address.
Tip #9: Include unsubscribe instructions in your emails that involve a subscriber list.
Tip #10: Respond professionally and promptly to unsubscribe requests.
Tip #11: Send your email during non-peak hours.
Tip #12: Include your business name, physical address and telephone number. One suggested location is as part of your signature block at the closing of your email.
Your Strategic Thinking Business Coach encourages you to fully realize the benefits of strategic thinking in making you a more effective and efficient business communicator. If you would like to learn more about how a strategic thinking business coach can facilitate and guide you in that endeavor, please contact Glenn Ebersole today through his website at www.businesscoach4u.com or by email at jgecoach@aol.com
Glenn Ebersole, Jr. is a multi-faceted professional, who is recognized as a visionary, guide and facilitator in the fields of business coaching, marketing, public relations, management, strategic planning and engineering. Glenn is the Founder and Chief Executive of two Lancaster, PA based consulting practices: The Renaissance Group, a creative marketing, public relations, strategic planning and business development consulting firm and J. G. Ebersole Associates, an independent professional engineering, marketing, and management consulting firm. He is a Certified Facilitator and serves as a business coach and a strategic planning facilitator and consultant to a diverse list of clients. Glenn is also the author of a monthly newsletter, Glenns Guiding Lines Thoughts From Your Strategic Thinking Business Coach and has published more than 275 articles on business.
To find out more about the benefits & rewards of effectively working with a strategic thinking business coach, please contact Glenn Ebersole through his web site at http://www.businesscoach4u.com or jgecoach@aol.com
Creativity in business is the clear futureBelieve youre highly creative
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